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This is a time for optimism and growth.

Remark is committed to the safety and well-being of our employees and doing everything we can to help our customers to do the same. For all those directly impacted, whether health or economic, we send our best wishes and hopes for a rapid recovery.

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The Avengers of Marketing.

We are a one-of-a-kind Tokyo-born agency. Our international team and extensive experience empower us to be vastly more creative, competitive and competent than dinosaur mega-agencies.

Our agency partners

We don't compete. We collaborate. Consistently producing quality isn't easy. 
We're proud and thankful to have the support of these partner agencies.
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We are your bridge to Japan

Simply put, doing business in Japan is different than the rest of the world. We have the knowledge, expertise, and broad network to be your invaluable partner.

$12,488M USD Ad Spend

in Japan (2019)

45M Daily Viewers

YouTube is king in Japan

93.3% Internet Penetration

Compared only 87.2% in the US

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Study

Working with an agency that gives recommendations before understanding the problem is like a doctor prescribing medicine without performing a health check.  We always begin our work with a Discovery process to uncover hidden opportunities. 

CREATE

The Create phase is where we execute our findings from Discovery.  We do not create based on personal feelings.  We always base our designs on actionable data while remaining true to our commitment to create quality.

TEST

Hope is not a strategy. No matter what an agency tells you, no one knows exactly what people will respond to and what they won't. That's why we always test our assumptions and choose the work that has the best performance.

OPTIMIZE

We don't stop testing after the work has been published.  As we collect more information, we translate our findings into improved versions of our work.  We never want to stop improving upon our ideas and optimizing our process. 

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“We understand that some of you are experiencing challenging times adapting to the unique circumstances of this global situation. However, we offer a message of hope to you. We have seen directly and for our customers, this crisis has been filled with opportunities. If you have not been as fortunate, we hold firm to the idea that this is a time for optimism and growth.
 
Having successfully navigated the Dot Com crash in 2000, the economic fallout from September 11, 2001, the Housing Crisis of 2008, and the Japan Earthquake & Tsunami of 2011, I have developed a seasoned approach to crisis management. The following are a few tried and true lessons we’ve learned on how to be recession-resistant immunity to a crisis economy.”

Three Methods

How to be recession-resistant immunity to a crisis economy.

1

Study. Create. Test. Optimize.

We never recommend a “set-it-and-forget-it” approach to marketing. Just as you and your company will adapt and change, we will adapt and change. The market is always changing–sometimes slowly; sometimes in a flash as with an economic crisis. The keys to successfully navigating these changes are in continuous testing, adaptation, and refinement of your strategy and tactics.  If you don’t have a strong data infrastructure that allows for rapid optimization in place, now is the time to invest in your future.

2

Invest in your future.   

   

Economic downturns produce unique investment opportunities.  When the market corrects, invest in undervalued assets and wait. Now is the time to invest in your brand identity and your relationship with your audience.

All economic crises end. It’s good to keep this top of mind as you consider your marketing strategy. While many companies will feel the economic impact in declining revenue, brand and customer service (CX) investments will guarantee that you will be well-positioned after the end of the downturn.

3

Don’t just be reactive. Be proactive.

Take this time to develop new pricing and spending strategies that maximize revenue in the short and long term. 

Communicate! Communicate more, both internally and externally.  Communicate plans. Communicate safety. Communicate strategy. Communicate a calm message… especially during this crisis. Get everyone on the same page and be excited for the future.

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Ash Geary
CEO of Remark
The strong don’t just survive. They thrive. 
Remark will be here to weather the storm with you.  
Please don’t hesitate to reach out to us with any concerns you have.

Contact Us

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More than 99% of Japan’s population speaks only Japanese. Therefore, in-depth translation and localization of product and services is vital.

Japan indicates a significant market opportunity for e-commerce businesses due to Internet penetration estimated at 93.3% of the population. To provide a clearer picture of Japanese e-commerce markets, internet usage can be divided into different age groups: 96% of 16-24 year-olds, 96% of 25-34 year-olds and 98% of 35-44 year-olds log on daily. The older generations also log on regularly with 45-54 year-olds with 94% and those over 55s showing 95% daily penetration rate.

 

Corporate profile

 

Company Name          : REMARK K.K

Location                       : Marunouchi Mitsui Building 3F, 2-2-2 Marunouchi, Chiyoda-ku, Tokyo 100-0005, Japan

Representative            : Ash Geary

Established                 : February 9th, 2018

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