We are a one-of-a-kind Tokyo-born agency. Our international team and extensive experience empower us to be vastly more creative, competitive and competent than dinosaur mega-agencies.
Simply put, doing business in Japan is different than the rest of the world. We have the knowledge, expertise, and broad network to be your invaluable partner.
in Japan (2019)
YouTube is king in Japan
Compared only 87.2% in the US
Working with an agency that gives recommendations before understanding the problem is like a doctor prescribing medicine without performing a health check. We always begin our work with a Discovery process to uncover hidden opportunities.
The Create phase is where we execute our findings from Discovery. We do not create based on personal feelings. We always base our designs on actionable data while remaining true to our commitment to create quality.
Hope is not a strategy. No matter what an agency tells you, no one knows exactly what people will respond to and what they won't. That's why we always test our assumptions and choose the work that has the best performance.
We don't stop testing after the work has been published. As we collect more information, we translate our findings into improved versions of our work. We never want to stop improving upon our ideas and optimizing our process.
How to be recession-resistant immunity to a crisis economy.
We never recommend a “set-it-and-forget-it” approach to marketing. Just as you and your company will adapt and change, we will adapt and change. The market is always changing–sometimes slowly; sometimes in a flash as with an economic crisis. The keys to successfully navigating these changes are in continuous testing, adaptation, and refinement of your strategy and tactics. If you don’t have a strong data infrastructure that allows for rapid optimization in place, now is the time to invest in your future.
Economic downturns produce unique investment opportunities. When the market corrects, invest in undervalued assets and wait. Now is the time to invest in your brand identity and your relationship with your audience.
All economic crises end. It’s good to keep this top of mind as you consider your marketing strategy. While many companies will feel the economic impact in declining revenue, brand and customer service (CX) investments will guarantee that you will be well-positioned after the end of the downturn.
Take this time to develop new pricing and spending strategies that maximize revenue in the short and long term.
Communicate! Communicate more, both internally and externally. Communicate plans. Communicate safety. Communicate strategy. Communicate a calm message… especially during this crisis. Get everyone on the same page and be excited for the future.
Japan indicates a significant market opportunity for e-commerce businesses due to Internet penetration estimated at 93.3% of the population. To provide a clearer picture of Japanese e-commerce markets, internet usage can be divided into different age groups: 96% of 16-24 year-olds, 96% of 25-34 year-olds and 98% of 35-44 year-olds log on daily. The older generations also log on regularly with 45-54 year-olds with 94% and those over 55s showing 95% daily penetration rate.
Company Name : REMARK K.K
Location : Marunouchi Mitsui Building 3F, 2-2-2 Marunouchi, Chiyoda-ku, Tokyo 100-0005, Japan
Representative : Ash Geary
Established : February 9th, 2018