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02 May How to Improve Customer Conversations Using Your Product [Part 2]

How To Listen To What Sally Is NOT Saying

In part 1, "How to Improve Product Conversations with Your Customers," you learned how to conduct...

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11 Mar 3 Strategies To Help Virtual Reality Overcome Hurdles

March 1, 2017 was the kickoff event of the first VR Hub in Tokyo.  I volunteered to speak at the event, since VR's cousin technology, augmented...

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25 Feb How to Improve Customer Conversations Using Your Product [Part 1]

Posted at 12:58h in Product Development, Growth by Ash Geary

The Fastest Way To Lose A Customer

Are you actively listening to what your customers are telling you? Not listening to your customers can be a costly...

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31 May Globalization: Japan’s Uphill Journey

Posted at 04:04h in Creative Class, Management by startpivoting

Globalization And The Manufacturing Age

Globalization was the last thing on the minds of the Japanese, when after the war, they struggled to establish...

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12 Apr Let’s Call Brainstorms Brain Dumps Instead

Posted at 03:54h in Brainstorms, Planning by startpivoting


Brainstorms aren’t just for creative people. They are a just a better way to get your...

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21 Mar Personas Matter – Here’s Why [Infographic]

Posted at 10:34h in Personas, Marketing by startpivoting

Why Personas Matter

Personas, also called “buyer personas,” outperform demographics by a wide margin according to the numbers, and here’s why:

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